Experience the Revolution in Oral Health: Non-Toxic, Safe, and Effective.
Discover a 100% non-toxic, fluoride-free: Nano-Hydroxyapatite toothpaste with probiotics that prioritizes your health and your family's safety as well as the health of the planet.
Contact Us
Conventional toothpastes often contain a cocktail of toxic ingredients that you wouldn't want anywhere near your mouth, let alone swallowing.
It's time to make the switch to a safer, more natural alternative.
Take control of your oral health - with the right ingredients:
If you're looking for a way to transform your smile, you've come to the right place. Our toothpaste is made with an unbeatable combination of pH stabilizing minerals, health promoting vitamins, anti-oxidants, and solely natural science backed ingredients. This unique blend works together to inhibit the formation of disease-inducing plaque, bad breath, and discolored teeth.
What's the hype? Why is PureSmile the new vibe?
We have replaced harmful Fluoride with Nano-Hydroxyapatite, which helps optimize your oral health more efficiently and without safety concerns.
Supercharge Your Oral Health with the Dynamic Duo of Probiotics and Prebiotics. Restore the natural balance of your oral microbiome for comprehensive, holistic dental care.
Our Non-Bullshit formulation:
Introducing our cutting edge bio- and nano-technology based ingredients for a safe biomimetic receipt, crafted by Dentists.
PureSmiles has the radical notion : we elevate standars with a low risk profile that goes far beyond the conventional oral care products
Conventional Oral care products
Everyday oral health care, found in your pharmacy, convenient store or even at your dentists clinic!
Don’t be fooled by way the big brands market their products. Even the “kids” toothpastes contain harsh chemicals and toxins that are harmful to your baby’s development.
With moderate confidence, science conclude that higher levels of fluoride exposure, such as drinking water containing more than 1.5 milligrams of fluoride per liter, are associated with lower IQ in children,

Toxic Ingredients in Conventional Toothpaste

Conventional toothpaste often contains additives that enhance cleaning, flavor, and shelf-life. However, some of these ingredients have raised health and safety concerns. This document summarizes potentially unsafe or controversial additives in toothpaste, including fluoride, while noting that regulatory bodies have established guidelines for their safe use in consumer products. Ingredient Concerns Fluoride Dental and skeletal fluorosis, potential bone fragility and neurotoxicity, linked to lower IQ in children and developing humans Triclosan Antibiotic resistance, hormonal disruption, a pesticide and irritant Sodium Lauryl Sulfate (SLS) Mouth irritation, causes canker sores Diethanolamine (DEA) Hormone disruption, potential carcinogen Propylene Glycol Irritation, potential systemic toxicity Titanium Dioxide Carcinogenic properties when inhaled Parabens Potential estrogenic activity, Hormone disruptor Artificial Sweeteners Controversial health effects Polyethylene Glycols (PEGs) Potential carcinogenic contaminants Microbeads Environmental impact, gum entrapment

Safe for the Whole Family
Safe for Kids
No warning label needed, nothing to warn about.
Our toothpaste is gentle enough for little ones to swallow.
Effective for Adults
Powerful cleaning and nourishing that addresses the needs of mature teeth.
Ideal for fresh breath
Balanced oral flora leads to improved breath odor.
Improve your confidence and well being.
No bullshit, just science
Our products are based on up to date research, ensuring that you get a safe and effective oral healthcare.
The Power of Nano-Hydroxyapatite
Nano-Hydroxyapatite is a biocompatible mineral naturally occuring in our bone and teeth, for safe and effective oral regeneration and repair
Hydroxyapatite is a major and essential component of bones and teeth, comprising about 70% of bone by weight and up to 97% of tooth enamel, making it crucial for dental and skeletal health.
Minerals like our form of Nano-Hydroxyapatite has the right particle size, shape and surface regarding cellular safety for nano-particles (only form that is SCCS approved and considered safe, after 9 year study risk assessment process)
Scientific evident to reduce Sensitivity and pain, Superior to Fluoride:
  • Thanks to Pure Smiles nanotechnology, our form of Nano-Hydroxyapatie has the correct particle size, form and surface, making it able to obturate the micropores of the tooth and reduce tooth sensitivity, strongly supported by scientific data.
Biomimetic ingredient - Recognized by your body:
  • Unlock nature’s wisdom with our biomimetic mineral: key ingredients harmonize with your body to optimize your oral health.
PureSmile - 4 reasons why:
1
Restore a balanced Oral Microbiome
Probiotics and prebiotics cultivate a healthy oral environment. Feed the good bacteria and kill the bad guys
2
Boost Immunity
A strong oral microbiome supports your overall immune system and overall health.
3
Natural whitening
Experience the power of nature with our natural whitening formula.
Without harsh chemicals or artificial ingredients.
4
Developed by dentists
Redefining oral care with expert dental and microbiological knowledge, phasing out cosmetic chemicals.
PureSmile is your go-to for oral care
Featuring the world's first self-developed formula approved by the EU regulating organ for consumer safety for its low-risk, high-impact benefits.
Regulatory organs, who set the baseline standards for safety:
SCCS - European Commission for Health and Food Safety

Public Health

Scientific Committee on Consumer Safety (SCCS)

The Committee provides Opinions on health and safety risks of non-food consumer products (e.g. cosmetic products and their ingredients, toys, textiles, clothing) and services (e.g. tattooing, artificial sun tanning).

ECHA - European Chemicals Agency

chemicalsinourlife.echa.europa.eu

Nanomaterials and health - Chemicals In Our Life - ECHA

Are substances in nanoforms more dangerous than they are in their normal size? Some are and some are not. Just like any other chemical substance, nanomaterials have to be assessed separately.

EUON - Euoropean Union Observatory for Nanomaterials
Our commitment to safety extends beyond the formulation of our products. PureSmile also prioritizes transparency by working closely with regulatory organs such as the SCCS, ECHA and EUON. These partnerships ensure that our nanotechnology remains in compliance with the highest safety standards set by the European Commission for Health and Food Safety.
Environmentally Friendly Packaging
Smart
Dose adjusting aplicator
Tailored dosage adjusted for individual size. Reduced waste and more hygenic aplication
Eco
Recyclable
Our tubes are made from renewable, plant-based materials.
Bio
Biodegreadable
The packaging will break down safely in the environment.
Earth
Zero Waste
Refillable options help reduce single-use plastic waste
The Future of Oral Health
Our dedication to your safety is unmatched - every ingredient undergoes thorough toxicological screening and scientific evaluation.
Why PureSmile Does Not Use Microplastics
PureSmile avoids microplastics to protect marine life, reduce pollution, and ensure a safer product for consumers. By choosing eco-friendly and biodegradable alternatives, we deliver effective oral care without harming the planet.
Packaging and Deposit Return Concept
At PureSmile, sustainability extends beyond our product to our packaging.
We have introduced an innovative deposit return concept, allowing customers to return used packaging for recycling or reuse. This circular approach reduces waste, incentivizes environmentally responsible behavior, and aligns with global efforts to minimize single-use plastics. Our packaging is designed to be durable, fully recyclable, and aesthetically premium, reflecting our commitment to both quality and sustainability.