
Discover a 100% non-toxic, fluoride-free: Nano-Hydroxyapatite toothpaste with probiotics that prioritizes your health and your family's safety as well as the health of the planet.



Everyday oral health care, found in your pharmacy, convenient store or even at your dentists clinic!
Don’t be fooled by way the big brands market their products. Even the “kids” toothpastes contain harsh chemicals and toxins that are harmful to your baby’s development.
With moderate confidence, science conclude that higher levels of fluoride exposure, such as drinking water containing more than 1.5 milligrams of fluoride per liter, are associated with lower IQ in children,
Toxic Ingredients in Conventional Toothpaste
Conventional toothpaste often contains additives that enhance cleaning, flavor, and shelf-life. However, some of these ingredients have raised health and safety concerns. This document summarizes potentially unsafe or controversial additives in toothpaste, including fluoride, while noting that regulatory bodies have established guidelines for their safe use in consumer products. Ingredient Concerns Fluoride Dental and skeletal fluorosis, potential bone fragility and neurotoxicity, linked to lower IQ in children and developing humans Triclosan Antibiotic resistance, hormonal disruption, a pesticide and irritant Sodium Lauryl Sulfate (SLS) Mouth irritation, causes canker sores Diethanolamine (DEA) Hormone disruption, potential carcinogen Propylene Glycol Irritation, potential systemic toxicity Titanium Dioxide Carcinogenic properties when inhaled Parabens Potential estrogenic activity, Hormone disruptor Artificial Sweeteners Controversial health effects Polyethylene Glycols (PEGs) Potential carcinogenic contaminants Microbeads Environmental impact, gum entrapment

No warning label needed, nothing to warn about.
Our toothpaste is gentle enough for little ones to swallow.
Powerful cleaning and nourishing that addresses the needs of mature teeth.
Balanced oral flora leads to improved breath odor.
Improve your confidence and well being.
Our products are based on up to date research, ensuring that you get a safe and effective oral healthcare.

Hydroxyapatite is a major and essential component of bones and teeth, comprising about 70% of bone by weight and up to 97% of tooth enamel, making it crucial for dental and skeletal health.
Minerals like our form of Nano-Hydroxyapatite has the right particle size, shape and surface regarding cellular safety for nano-particles (only form that is SCCS approved and considered safe, after 9 year study risk assessment process)

Probiotics and prebiotics cultivate a healthy oral environment. Feed the good bacteria and kill the bad guys
A strong oral microbiome supports your overall immune system and overall health.
Experience the power of nature with our natural whitening formula.
Without harsh chemicals or artificial ingredients.
Redefining oral care with expert dental and microbiological knowledge, phasing out cosmetic chemicals.

Regulatory organs, who set the baseline standards for safety:
Our commitment to safety extends beyond the formulation of our products. PureSmile also prioritizes transparency by working closely with regulatory organs such as the SCCS, ECHA and EUON. These partnerships ensure that our nanotechnology remains in compliance with the highest safety standards set by the European Commission for Health and Food Safety.

Tailored dosage adjusted for individual size. Reduced waste and more hygenic aplication
Our tubes are made from renewable, plant-based materials.
The packaging will break down safely in the environment.
Refillable options help reduce single-use plastic waste

PureSmile avoids microplastics to protect marine life, reduce pollution, and ensure a safer product for consumers. By choosing eco-friendly and biodegradable alternatives, we deliver effective oral care without harming the planet.
At PureSmile, sustainability extends beyond our product to our packaging.
We have introduced an innovative deposit return concept, allowing customers to return used packaging for recycling or reuse. This circular approach reduces waste, incentivizes environmentally responsible behavior, and aligns with global efforts to minimize single-use plastics. Our packaging is designed to be durable, fully recyclable, and aesthetically premium, reflecting our commitment to both quality and sustainability.
Experience the Revolution in Oral Health: Non-Toxic, Safe, and Effective.